This is the internet age and everyone is on the move relentlessly. The first thing that you'll need to take care is to supply everything all new and fresh to your customers. No one likes any boring outdated material. Make certain and ensure your site has a first rate design and relevant up-to-date content at all times.
The difference is that on-page optimization involves changing elements of the actual webpages that most visitors towards the site wont even be aware of. For example, having your keywords in specific places or writing the title a certain way.
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